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Booz Company

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  1. Social Media is Serious Business for Leading Companies [Study]

    Campaigns to Capabilities: Social Media and Marketing 2011, from Booz is most often used for advertising and promotions, PR, and customer service. Respondents identified a number of “critical success factors” within the company that drive the...

  2. The Search Engine Update, May 2, 2001, Number 100

    A copy of the Booz-Allen study can be found at their web site -- look at the article in the left-hand frame. Provides some charts out of figures from the Booz-Allen study, including the fact that of the various features that portals offer, search...