Campaigns to Capabilities: Social Media and Marketing 2011, from Booz is most often used for advertising and promotions, PR, and customer service. Respondents identified a number of “critical success factors” within the company that drive the...
Before the Google stint, Panier was a management consultant for Booz & Company where he focused on energy and hi-tech. To fill the top position of global operations at Bebo, AOL (which acquired the social network last year), promoted from within.
So, once people find trusted sites, they return to them directly for particular needs -- thus accounting for the relatively low traffic the StatMarket and Booz-Allen studies say is generated by search engines.
A copy of the Booz-Allen study can be found at their web site -- look at the article in the left-hand frame. Provides some charts out of figures from the Booz-Allen study, including the fact that of the various features that portals offer, search...
So, once people find trusted sites, they return to them directly for particular needs -- thus accounting for the relatively low traffic the StatMarket and Booz-Allen studies say is generated by search engines.
