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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader within your space. No one knows Google's search algorithm for sure, except...

  3. Pinterest Acquires VisualGraph to Boost Image Recognition

    VisualGraph was co-founded by former Googler Kevin Jing who worked on Google's first image processing application back in 2004. Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image recognition...

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and mobile where you see breakout performance, create more targeted/personalized ad content based on user behavior, improve your remarketing efforts...

  5. Google Blocks Child Abuse Images on 100,000 Search Terms

    In addition to efforts from Google and Microsoft, the Internet Watch Foundation has been given a £1.5 million funding boost in order to hire more skilled analysts to seek out child abuse sites. Google will block more than 100,000 unique search...