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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. Custom Audiences allows marketers to retarget Facebook users who earlier...

  2. Pinterest Acquires VisualGraph to Boost Image Recognition

    This move could be one more step in delivering relevant ads to users in the future, perhaps starting with its "promoted pins" offering. Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image...

  3. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    In web marketing, multiple channels work together to boost return on investment. The study showed a positive lift in average order value as well when the two ad channels were paired together, with a 24 percent boost, said Kenshoo, suggesting that...

  4. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Devise a plan that will work throughout the rest of the year, especially those low-tide months were you could use a little boost. You don't want to blast people with ads and follow them around the Internet for six months, but you should maintain an...

  5. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    The free version will also likely include ads, which might just be the boost YouTube needs, as comScore reported AOL was on top for ad impressions in September, not YouTube. Rumors are flying this week about the possibility YouTube may launch a...

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    My next article will discuss what Q4 and the holiday season means for many B2B/lead-gen campaigns and how you can leverage this time of year to boost your performance. Examine Offers from Last Year: Review all of the ads, landing pages, and offers...