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  1. Pick Up on Current Events for Link Building

    This is the initial boost of attention required to get people talking about your message. It is in their best interest to cooperate in activities that give their existing attention an additional boost and surprisingly often you can do a joint...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search results and more. Based on that data, marketers can decide to either boost or bury a product in the user's search results for “front load washers”.