Google has acquired news summarization start-up Wavii for more than $30 million. The deal was first reported by TechCrunch earlier this week and finally confirmed by Wavli in a post yesterday on their website:
I am also clearly a sucker for personal language; "your" and "you" consistently crop up throughout my list of articles worth reading – so I guess this acts as proof that communicating to the reader in a personal way really does boost click-through...
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO...
This will boost your click-through rate (CTR) and conversion rate. The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to generate a lot of spend...
Automate SEO intelligence integrated into your CMS to boost search traffic, revenue, and ROI. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization...
If you missed the keynote I recommend you watch it online to learn ideas on how to integrate mobile into your overall marketing strategy to significantly boost your reach and revenue. And as a marketer, what if you can access that data so you can...
And sometimes your company-wide exercise program does more than boost morale and help your staff shed pounds. Literally, get back to work. In a memo leaked round the Interwebz, Mayer told her staff (and accidently, the world) about her vision to...
Research into creativity has long recognized that stepping out of your normal sphere of working and embracing another discipline – even superficially – can boost creative output significantly. A nexialist was able to see the connections between...
The following ideas are all tactics I have tried and tested in the past 12 months to help me boost my output. In today’s tough economy, SEO professionals who constantly try to boost their productivity are going to go far.
That bid pressure will in turn boost CPCs (if unified pricing doesn't do it first). Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up.
It's not direct as in "so many RTs or Likes will boost rank. This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik Internet Marketing Conference (RIMC), a two-day boot camp in Iceland featuring content...
In this new world where human engagement is a growing factor, how can you earn links that will boost the visibility of your website on Google so you're found by your target audiences? A lot has changed in the search engine optimization (SEO...
This will boost your own authority. Believe it. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his upcoming book, "The Digital...
You may not directly get a link in a one-of scenario (or you may – it happens) but done repeatedly (but not so much that you're annoying or writing to a low quality) you will develop your reputation with key industry editors and/or writers as a...
Campaign managers know that there are few, "silver bullets," or, "magic beans," that boost performance with the flip of a switch. Ongoing PPC campaign optimization requires focused persistence. A mature, sustainable, profitable PPC account is a...
Though content marketing and SEO are interconnected and SEO efforts get a boost if the high quality content goes viral, website owners must not only assign importance to content creation and sharing. You share quality content with the groups...
Sharing gets a boost with the ability to share webpages directly from the browser. Google has announced improved search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform.
You’re almost guaranteed to see results in either a boost in rankings (extra text helps it rank for a broader basket of keywords and there’s the QDF factor), longer time on page, more unique visits to the page, or all of the above.
Google suggests a responsive design to encourage a better online experience (and they'll give you a boost in the SERPs if you do so). WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes.
For example, does a high frequency of article publication boost the rankings of all a website’s articles? Editor's Note: See Update/Correction below. What is the secret of ranking well in Google News?
