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  1. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Black Friday is changing from a real-world shopping phenomenon to a multi-channel marketing boon for retailers of all stripes, said comScore chairman Gian Fulgoni. E-commerce sales on Black Friday, traditionally the kickoff to the holiday season...

  2. Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact

    Such technology could be a boon for the latest breed of image led social networks looking to monetize with search ads. With the explosion of visual content orientated apps and social networks such as Instagram and Pinterest, visual search seems to...

  3. Pinterest: An Introductory Guide for Marketers

    For Etsy store owners, Pinterest has proved to be a boon to their success. Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest.

  4. Twitter Finally Tests Self-Serve Advertising Platform

    A self-service platform - first mentioned by Costolo in September 2010 - would seem to be a boon to both marketers and Twitter itself. Fourteen months after CEO Dick Costolo proclaimed his company would launch a self-service advertiser platform...

  5. Are We Over-Engineering the Link Graph? [Best of SEW 2010 #1”

    If InfluenceFinder can help to spot/outline this natural link graph that would be a great boon to link builders seeking direction for link campaign design. Every day over the next two weeks, we'll repost the most popular columns of the year...