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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. But with intense competition and multiple sellers, it takes some creativity to stand out and...

  2. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    I'm now the CEO of Trackur.com, a social media monitoring dashboard, and author of two books on the topic, "Repped" and "Radically Transparent". With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one...