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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Timing can make a difference and Dan Zarrella studied timing in his recent book “The Science of Marketing”. Twitter Cards Hand out Engaging, Visual and Lead Gen Power Play This visual-oomph gives users greater context and insight into the URLs...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.

  3. Get the Picture: Brands Use Instagram for Visual Marketing

    Social PR expert and author Sarah Evans used Instagram to test out which images to use in her book “[RE]Frame” before it was published. She used Statigram to monitor the progress, create excitement and engagement about her book’s content before it...

  4. SES New York 2009 Offers an Expo Only Pass (Free in Advance)

    Yes, these complimentary mini-critiques are by the same by landing page optimization expert who wrote the bestselling book Landing Page Optimization from Wiley Press. But, I don't want you to think that I'm plugging his book -- without making him...