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  1. Get the Picture: Brands Use Instagram for Visual Marketing

    Social PR expert and author Sarah Evans used Instagram to test out which images to use in her book “[RE]Frame” before it was published. She used Statigram to monitor the progress, create excitement and engagement about her book’s content before it...

  2. SES New York 2009 Offers an Expo Only Pass (Free in Advance)

    A "Power PPC Advertising Clinic," which will be held from 2:00 to 3:00 pm by David Szetela, CEO of Clix Marketing. Yes, these complimentary mini-critiques are by the same by landing page optimization expert who wrote the bestselling book Landing...

  3. You Can't (NOT) Afford to Invest in SEM Analytics

    Or to focus on more meaningful metrics -- revenue per booking, look-to-book ratio, reservation dates and (increased) stay duration -- all of which could translate to additional revenue per customer, if you're attracting the right prospects.

  4. Geoff Ramsey of eMarketer spots three key market trends

    Last August, at Search Engine Strategies San Jose, I caused a stir in the blogosphere when I said, “Getting excited that you've got a blog is like getting excited that “the new phone book's here! Ramsey said, “Advertisers should explore creative...

  5. Search Marketers' Wish Lists

    I'd love to get phone book style click reports. Local search is a good example: we have yet to address the myriad accuracy issues of the listing data that power most of the local and mobile search applications.