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  1. The Role of #Hashtags in Social Media and Search

    This is true with events like the #grammys, #oscars, or trade shows and conferences like SES #SES, Pubcon #Pubcon, and a multitude of others, many of which can be found under the Hashtag Category Directory for Conferences / Tradeshows and Events...

  2. Going to Search Engine Strategies for the first time?

    According to Tradeshow Week research, the top reasons for attending conventions and trade shows are to "keep up-to-date on trends and issues" followed closely by "see new products. Note that he'll be giving out six free copies of his new book, "Web...

  3. The Decision-Making Funnel, Stage 1: Awareness

    Over time you can trade things of greater value to the visitor in exchange for more information and a deeper level of relationship with them. As Seth Godin points out in his excellent book "Permission Marketing," this type of interruption...

    Published
  4. Guy Kawasaki and Matt McGowan to Hold SES Webcast on Friday

    He oversees all marketing activities for Search Engine Watch and ClickZ in addition to their respective trade show series, Search Engine Strategies and ClickZ Events. They will talk about Kawasaki's new book, "Reality Check: The Irreverent Guide to...