You can make your e-book in MS Word and simply save as a PDF or try the tools below. Content Item #2: E-book Compile your blog posts, add an introduction, cover page, table of content, some images, header, footer, and format it into a handy mini e...
A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. Example: Type in "best book ever written" and the first result is the Guardian's "The 100 greatest novels of all time: The list.
One phrase I love comes from the "Robert Collier Letter Book" (first published in 1931): "This card obligates us only – not you. In his excellent book "Instant Influence", Michael Pantalon identifies six different kinds of "change talk," which he...
In Guy Kawasaki’s book, "What the Plus", he asserts “…Google+ is to Facebook and Twitter what Macintosh is to Windows: better, but fewer people use it. As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the...
He is the co-author of Social TV, a best-selling book from Wiley publishing that launched in February of 2012. He is also the host of the social TV web series, “The Pulse on Lost Remote”. Since Twitter is open and public, it acts as television’s...
For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. This is exactly the same way you would create a prototype for...
She used Statigram to monitor the progress, create excitement and engagement about her book’s content before it was even published. Social PR expert and author Sarah Evans used Instagram to test out which images to use in her book “[RE]Frame...
Justin Cutroni, Analytics Advocate at Google, literally wrote the book on Google Analytics. However, Event Flows will show the progression through a series of events. What Google Analytics doesn't measure is file downloads.
Review a book or video - record your own review of a popular industry book or video. Recycle one of your popular blog posts into a series of images. Think of each image as the beginning of a series and gradually build out your coverage of the topic...
At the end, you can shop Bing for the book and movies, check out some Bing images, and do a related search. That Game of Thrones is a book and gives the author, publisher and publish date along with some related search queries comparing with other...
All that effort for a rather minor character, one of several hundred to appear in the seven-book series. As you prepare search marketing campaigns, you’ll do well to take a page from Rowling’s book and spend some creative time imagining the stories...
Clokey lived to see the release of the first Gumby comic book in 2006 from Wildcard Ink/Gumby Comics; it took Best Publication for a Younger Audience at the 2007 Eisner Awards. The original '50s Gumby shorts made a comeback in the '80s before...
Kipp Bodnar is Inbound Marketing Strategist at HubSpot, the inbound marketing software leader that provides integrated tools for marketers to generate and manage leads online and co-author of The B2B Social Media Book.
It is important to state at the outset that “Critical Thinking” by “Doc” Sheldon Campbell is intentionally not a “how to” book. I asked Campbell in advance of reviewing the book, if the interest in critical thought (per se) pre-dated his SEO...
Replace “book” with “web” in Borges’ story and you may as well be discussing a gigantic story (in the online world that mirrors ours) that can be read multiple ways in non-linear fashion, with an endless series of consequences (or destinations).
Take a leaf out of “The Simpsons” book and don’t be afraid of compilation posts. Write a Series Once you have a completed series on our blog, readers landing on one article will be more likely to read the additional content.
But, if you find a good designer, it’s easy to book them for side projects afterwards. Location: Book events early for the best booth space. So, I launched a series of tests for landing page variations.
One of the tools that will help you in this effort is Guy Kawasaki’ tenth book, “Enchantment: The Art of Changing Hearts, Minds, and Actions,” which made it to the New York Times bestseller list in the category of Advice, How-To, and Miscellaneous.
Google is celebrating characters created by British children's book author and illustrator Roger Hargreaves, who today would have turned 76. The characters featured in Google's series of logos all come from two series of books written by Hargreaves...
A is for Answers (and Autos, Address Book, Avatars, Alerts, and Account Info) Yahoo also fails on such searches as [true blood] (returning a 1989 movie rather than the popular HBO series); [suckerpunch] (motorcycle site, not the new movie); and...
