Once the Wild West is tamed and everyone plays by the same playbook and rule book, the laws of business, community and life reassert themselves. We saw this clearly in 2004, for example, when I started selling an Excel spreadsheet that added quotes...
As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? He's written an incredibly comprehensive link building e-book that's nicely...
He is the co-author of Social TV, a best-selling book from Wiley publishing that launched in February of 2012. The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend.
These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...
Learn From the Guy Who Wrote the Book On It Another great read is the recently released “Global Search Engine Marketing” book. One of the best-selling books out there right now is simply called “Optimize” by industry thought leader Lee Odden Catch...
Book a hotel Changing “Baby” to “Cradles” in the URL is more specific to what the product is (unless the losing ad is selling babies! When it comes to PPC ad testing, only a few of us are actually testing as often as we should be.
It’s not much of an over-statement to say that this book changed my life. Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO).
Other goals covered in the book deal with increasing the effectiveness of PR objectives like awareness and building thought leadership. Selling online has this wonderful equalizing factor, making it possible for even the sole entrepreneur working...
Many websites have successfully practiced search engine optimization (SEO) "by the book," following all of Google's "white hat" quality guidelines and found success. Buying or selling links that pass PageRank
As you prepare search marketing campaigns, you’ll do well to take a page from Rowling’s book and spend some creative time imagining the stories, motivations, and fears of your ideal prospects. All that effort for a rather minor character, one of...
Fresher Images across result types”, mobile, and tablet, Google has adjusted the thumbnail sizes to rich snippet results for recipes and applications, movie posters, shopping results, book results, and news results, among others.
To grab and maintain the user’s interest, talk about your niche in a fun and engaging way and, from there, promote an action (which, in this case, would be to book their hotel). Starting a website dedicated simply to selling travel products won’t...
For 42 of the top 50 selling book titles, e-books were the most popular format from December 26 to January 1, a new high, according to USA Today's Best Selling Books list. Whether the surge in tablet and e-book ownership will mean greater Web sales...
Media: Promote a video, Kindle book, or iTunes Store listing (music, TV, movies) Unless your products are extremely broad appeal, or you're selling mobile download bale goods such as apps, books, music or video, let me save you some time...
It's been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Practice Guide”. I've decided to start this year by revisiting the chapter in the book about how search engines...
They have come to dominate the e-reader category in the countries it has launched in and single-handedly brought the concept to the attention of a wide audience of book and magazine readers beyond those interested in technology only.
So ‘tis the season to throw every trick in the book at your SEM efforts to end the year on the highest possible note. While one of the biggest challenges for many retail marketers is making sure your advertising matches what you’re selling and...
You can assume that most if not all of the people who would be interested in this book would follow one or more of a handful of people. Services have launched selling them, rumors and whitepapers have scattered across the web “proving” that +1's...
In an age where reading books is becoming passé, if a user lists a book as an interest it really says something. Targeting the National Transgender Advocacy Coalition for a Transgender charity is like selling tennis rackets to people who list...
An e-book you commissioned for $200 might sell 100 times for $49, but 50 percent of the buyers want their money back. The same book at a fair rate to a professional writer could sell 10 times more and people might actually like it.
