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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeffrey Eisenberg: Amazon.com sold its first book in July of 1995. They ended 2013, selling $74.45 billion worth of stuff, all kinds of stuff. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Reporting versus selling. NASA was not "spinning" or "selling" the space program, but reporting it in a remarkably open way, in as close to real...

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    For example, I can reach into my bookshelf, open a random book to a random page and jab my finger at a random sentence. Here's an actual random sentence, taken from random book of children's stories: "And the boy said, ‘He is ugly, and no mistake.

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The inability to adapt to emerging market conditions will impact the overall sustainability of a business or brand, as revealed by Faisal Hoque in his book "The Power of Convergence: Linking Business Strategies and Technology Decisions to Create...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. They also search on Twitter, LinkedIn, Google+, Pinterest, etc...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.