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Book Search Engine Optimization

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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. I changed the title of this post to make it more clear that I'm talking about guest blogging for...

  2. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  3. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. For some crazy reason, marketers, and others tasked with the...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.

  5. After Panda & Penguin, is Google Living Up to Its Great Expectations?

    Until then, the SEO community is left with testing and benchmarking the way Google evolves – and maybe try to create a book of best practices about search engine optimization. On-page and off-page have existed since the beginning of the search...

  6. Government SEO is Broken

    As seen in the screenshot below, non-government sites rank about the DOJ campaign site, as do image results, news results, and book results. One problem: there is a missing element that could hinder the effort - consideration for how users search...