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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    So, take the SEO content you’ve written over the last six months or more, and repurpose it into downloadable whitepapers or compile it into an e-book. Give readers just enough information to whet their appetites, followed by a call to action to...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing. Yet few companies actually use this secret weapon of business growth," Scott...

  3. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. Steve Blank, in his book "Four Steps to the Epiphany", calls these customers “earlyvangelists.

  4. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    We can just take a page out of their book. It's supremely annoying when competitors have higher positions in search but appear to employ not-so-kosher SEO tactics. Google processes provide tremendously relevant content for every search and they are...