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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book "On War". Proving the Value of Your Search Campaign: Tangible SEO Metrics

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Takeaways: I love the book and think it's great for Kawasaki to help enable individuals to create and publish their own books. In Kawasaki's famous book, "The Art of the Start" he mentions "Get Going" and "The hardest thing about getting started...

  3. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Tablet viewers, in particular, are early adopters who typically spend more money, book more trips, and consume more media content. Although more people use search or go direct to video, socially-referred video starts are more likely to be completed.

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. It is the premiere event for them to showcase their “paid search which is [the company’s] bread and butter” alongside iCrossing’s offerings for...

  5. Beware of Red Flags When Searching for SEO or Web Dev Services

    The right questions to ask are in the black book resting in the front pocket of your attaché case. If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours...