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  1. Social Customer Service Secrets to Avoid Negative Search Results

    All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing. Yet few companies actually use this secret weapon of business growth," Scott...

  2. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. Steve Blank, in his book "Four Steps to the Epiphany", calls these customers “earlyvangelists.

  3. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    We can just take a page out of their book. It's supremely annoying when competitors have higher positions in search but appear to employ not-so-kosher SEO tactics. Google processes provide tremendously relevant content for every search and they are...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    For those who want more detail, more of the content, take that bog post and expand it to a whitepaper or e-book, then publicize that. Advanced Twitter search What's the right strategic framework for identifying content opportunities that can enable...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has...