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Book Sand

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  1. Search Marketing & the Fine Art of Nexting

    It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...

  2. Hypertext Visionary Jorge Luis Borges Celebrated with Google Logo

    Borges would later explore similar territory for “The Book of Sand,” in which the idea of the infinite library is replaced with an infinite book with an infinite number of pages. Replace “book” with “web” in Borges’ story and you may as well be...

  3. Housebreaking the Search

    Newsflash — attempting to restrict access or burying your head in the sand won’t help — it isn’t going to work for the phone book people, and won’t work for you. If you are at all offended by controversial material, please refrain from reading and...