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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeffrey Eisenberg: Amazon.com sold its first book in July of 1995. I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. Your company can as well, says best-selling author and online conversion optimization...

  2. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    In his book, Schawbel says that "Companies are looking for (soft skills such as) leadership, organizational, teamwork, listening and coaching skills. The book states that: "You don't need to own a business to be an entrepreneur, but you do need the...

  3. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Consisting of itineraries and general resort information provided by the holiday operators, nobody would suggest that this content belonged to the site to begin with – but nobody could argue that this content wasn't useful for people looking to...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The inability to adapt to emerging market conditions will impact the overall sustainability of a business or brand, as revealed by Faisal Hoque in his book "The Power of Convergence: Linking Business Strategies and Technology Decisions to Create...

  5. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Tablet viewers, in particular, are early adopters who typically spend more money, book more trips, and consume more media content. To put that into context, the 15 billion video streams measured in Q4 of 2012 are 11 times more than all of the U.S...

  6. Google Catalogs Design Tips: How to Best Showcase Your Products

    A “printer’s spread” refers to what pages of a book will be printed on the same sheet of paper in order for the page numbering to be correct when the paper is cut and bound. The dimensions of a publishers’ printed catalog may be influenced by...

  7. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    For example, “buy Cinema tickets in Leicester Square” or “book South Africa safari holiday”. It’s pretty obvious why, you have more control over making it interesting and targeted toward a blogger/social audience – so that they will naturally link...