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  1. Using Analytical Analysis to Help Improve Conversions

    The latest digital marketing book, SEO platform, or digital marketing tool? Review the typical user through the site by converter and non-converter. Since mobile traffic is all the rage these days and its contribution to overall site traffic is on...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing. Yet few companies actually use this secret weapon of business growth," Scott...

  3. Last-Minute SEO - Here Come the Holidays!

    That would take a book and this article is limited to about 2,500 words. Educate yourself and manage it if you financially you must, but at the very least have a professional review your efforts. Have an expert review your account once a month or...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Just like everything else about the Moon program, how – and how much – to share Apollo with the public was a learn-as-you-go affair that involved...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site...

  6. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    The Guild had initially sued Google for $750 for each book, valuing the case at $3 billion. This case presents a fundamental challenge to copyright that merits review by a higher court. Google has emerged victorious in its eight-year battle for its...

  7. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    I have a book coming out in the spring with Pearson Publications called "Digital is Destroying Everything, and What Comes Next". If we can suggest a common denominator like Google Analytics and apply that across many channels with many different...

  8. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    Newsjacking, as David Merrman Scott calls it in his book of the same name, is about using breaking news to further your own ends. In the book he tells the tale of how Wynn Resorts newsjacked a story on the arrest of Paris Hilton by barring her from...

  9. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Book your trip now! The panel will review how you can set and continuously measure results in social media goal setting. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media...

  10. Beware of Red Flags When Searching for SEO or Web Dev Services

    The right questions to ask are in the black book resting in the front pocket of your attaché case. Always request references of past clients and ask to review their work. The number one goal to you is providing top-notch customer service coupled...