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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. I changed the title of this post to make it more clear that I'm talking about guest blogging for...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. For some crazy reason, marketers, and others tasked with the...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    The right questions to ask are in the black book resting in the front pocket of your attaché case. The Don Draper – Shakedown Engine Optimization By now the thought of $50,000 just turned into $100,000 with the cost involved in fixing a broken...

  4. Critical Thinking for the Discerning SEO [eBook Review]

    It is important to state at the outset that “Critical Thinking” by “Doc” Sheldon Campbell is intentionally not a “how to” book. I asked Campbell in advance of reviewing the book, if the interest in critical thought (per se) pre-dated his SEO...

  5. Google Place Search: Location Information Just Became More Critical

    Local search is growing in popularity as consumers shift from traditional phone book directories to finding products and services online. It's more critical than ever for businesses to implement a local search, online review, and search engine...

  6. Social Media Insights from TripAdvisor CEO Steve Kaufer

    Steve Kaufer: It started in 1999, when I was trying to book travel and couldn't find any helpful tools like a TripAdvisor to help during the decision process. If I'm a user and I'm looking to book a hotel and I'd like to have some quick and salient...

  7. 3 Keys to a Successful Web Presence

    If you're looking for a great book on landing page optimization, check out Tim Ash's book or get some tips in his Search Engine Watch By The Numbers columns. Search engine optimization matters. Search Engine Optimization Matters