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  1. Philosophy and Search: The Big Three Founders and the Philosophers

    Reading the book "Plato and a Platypus Walk into a Bar: Understanding Philosophy Through Jokes" last week made me look at what we know about the philosophies of the founders of the Big Three -- Google, Yahoo, and Microsoft (if my conclusions are...

  2. SearchDay | Setting up PPC Campaigns 101

    The Truth About SEO: Great Book By Rebecca Lieb Posted by Frank Watson Mar 17, 2009 Former Editor-in-Chief of ClickZ Rebecca Lieb has published a book "The Truth About Search Engine Optimization" which I highly recommend for novice and...

  3. The Truth About SEO: Great Book By Rebecca Lieb

    Former Editor-in-Chief of ClickZ Rebecca Lieb has published a book "The Truth About Search Engine Optimization" which I highly recommend for novice and intermediate search marketers. In 51 short chapters of a few pages each she covers the basics...

  4. Measuring the Impact of Multichannel Marketing

    I recently had the opportunity to sit down with Akin Arikan's new book on "Multichannel Marketing. Search marketers who work in companies that market through multiple channels should also learn the material in this book.

  5. Advancing your Search Education in SEO Forums

    Our SEM.edu search engine optimization (SEO) resources have guided you through book form, a seminar or workshop, and digging through the basics on your own. Webmaster World Forums covers SEO and marketing topics, as well as a wide variety of all...

  6. Print Journalists Optimistic...Or Not

    Greg is one of the 25 successful online marketing gurus interviewed by Michael Miller for the new book, Online Marketing Heroes. He covers news search, blog search and PR correspondent for the Search Engine Watch Blog.

  7. Is Google Not So Portal-Like After All?

    Greg is one of the 25 successful online marketing gurus interviewed by Michael Miller for the new book, Online Marketing Heroes. He covers news search, blog search and PR correspondent for the Search Engine Watch Blog.