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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I'll cover some of that in my presentation. Jeffrey Eisenberg: Amazon.com sold its first book in July of 1995. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg.

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    On Friday, August 9th, two minutes into a conference call expected to cover layoffs, and just moments after saying he didn't care what the press says and that leaked information didn't bother him, Armstrong abruptly fired Abel Lenz, a Patch...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Marketing professional Pam Dyer offers a list of 50 social monitoring tools that cover various aspects of the earned media landscape. The best SEO professionals are continually testing, observing, and validating to form proactive search engine...

  4. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Mann referenced the cover of Fortune showing will.i.am as a go-to guy for Coca-Cola and other big brands, looking to create fresh content people will want to interact with. In an fantastically fun and informative keynote, Jeff Ma, the man behind...

  5. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    You want the most influential media to cover your news within that search engine or social channel. Press releases for SEO have always had a set of best practices for search marketing, but with Google’s new updates it is more important than ever to...