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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    So, take the SEO content you’ve written over the last six months or more, and repurpose it into downloadable whitepapers or compile it into an e-book. Give readers just enough information to whet their appetites, followed by a call to action to...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    These behavior patterns may include things like a user downloading an e-book, spending several minutes on your services pages, or watching more than 75 percent of a particular video on your website. As digital marketers we’re far past the point of...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing. Yet few companies actually use this secret weapon of business growth," Scott...

  4. Last-Minute SEO - Here Come the Holidays!

    That would take a book and this article is limited to about 2,500 words. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    An e-book on everything you need to know about getting a loan. Whether it's through an infographic, an e-book with charts and images, or spread out through your blog posts, find a way to leverage your data in an engaging way.

  6. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. Steve Blank, in his book "Four Steps to the Epiphany", calls these customers “earlyvangelists.