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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeffrey Eisenberg: Amazon.com sold its first book in July of 1995. By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition.

  2. Combining Social & Content to Earn Visibility & Earn $$$

    For those who want more detail, more of the content, take that bog post and expand it to a whitepaper or e-book, then publicize that. What's the right strategic framework for identifying content opportunities that can enable you to accomplish the...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling Our Wired Lives") on the topic. The best way to reach an audience is through a...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s...

  5. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Here's an actual random sentence, taken from random book of children's stories: "And the boy said, ‘He is ugly, and no mistake. For example, I can reach into my bookshelf, open a random book to a random page and jab my finger at a random sentence.

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. So me personally, even with the book, I would say 99 percent of the content we've created around the book is not on our website, it's on other people's sites.

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. We've been seeing the writing on the wall for quite some time when it comes to the viability of...

  8. Top 10 SEO New Year's Resolutions for a Successful 2014

    With conferences that offer East and West Coast venues (and everything in between), inexpensive airfares when you book in advance, and advanced conference ticket deals, you'll find the value of taking a learning trip gives you the tips, knowledge...