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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    An e-book on everything you need to know about getting a loan. Whether it's through an infographic, an e-book with charts and images, or spread out through your blog posts, find a way to leverage your data in an engaging way.

  2. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. Steve Blank, in his book "Four Steps to the Epiphany", calls these customers “earlyvangelists.

  3. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    Her book, "Silent Spring", noted the absence of birds in areas with significant agricultural farming. Her book, "Silent Spring", brought the issue to the forefront in the U.S.despite heavy opposition from chemical companies who didn't want to see...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeffrey Eisenberg: Amazon.com sold its first book in July of 1995. By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition.

  5. Combining Social & Content to Earn Visibility & Earn $$$

    For those who want more detail, more of the content, take that bog post and expand it to a whitepaper or e-book, then publicize that. What's the right strategic framework for identifying content opportunities that can enable you to accomplish the...

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling Our Wired Lives") on the topic. The best way to reach an audience is through a...