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  1. How to Optimize Your Content Strategy With Social Listening

    Strengthening your product descriptions and providing insights on how specific gear matches up with body weight/size could help sway those users to making the purchase through your site. With several successful social networks, accompanied by the...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Since its inception in 2007, universal search results have have morphed to show a multitude of...

  3. Invisible Matt Cutts Explains Why It's Important to Have a Website

    In that video, he discussed why content in the body of a webpage was so important. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. Cutts' disembodied head returns again a new video...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    A perfect body! All girls want a perfect body, but it's unattainable. I can see it now, a huge billboard showing super-thin models in our tightest jeans with the words, 'British Outfitters – The Perfect Jeans for the Perfect Body.

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Increasing authority connected to your body of work. Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank. Major 2013 changes included further releases of Penguin...