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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The strongest message is always about fitness and body improvement and we can see that the two key "teasers" are related to this. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  3. How to Optimize Your Content Strategy With Social Listening

    Strengthening your product descriptions and providing insights on how specific gear matches up with body weight/size could help sway those users to making the purchase through your site. With several successful social networks, accompanied by the...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Since its inception in 2007, universal search results have have morphed to show a multitude of...

  5. Invisible Matt Cutts Explains Why It's Important to Have a Website

    In that video, he discussed why content in the body of a webpage was so important. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. Cutts' disembodied head returns again a new video...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    A perfect body! All girls want a perfect body, but it's unattainable. I can see it now, a huge billboard showing super-thin models in our tightest jeans with the words, 'British Outfitters – The Perfect Jeans for the Perfect Body.