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  1. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Google is a consensus-driven company, and it’s often a give and take to make sure everyone is on board for a policy change. In some ways, this is always going to be a cat-and-mouse game between the spammers and our engineers.

  2. Landing Page Optimization: How to Identify Testing Opportunities

    Bounce rate is great, but when you can say, "look how much money we spent on this awesome new landing page but here’s how little revenue we received from it" then it starts to really resonate with people and get them on board with wanting to try...

  3. Facebook Store Revenue Among SMBSs Increases 38%

    More businesses are jumping on board, with 26 percent more Facebook stores operating this quarter. We’re still in the early days of social commerce and since the rules of this game are still being written, it's important to pay attention to who's...