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  1. Last-Minute SEO - Here Come the Holidays!

    Optimize for these terms across the board. Warning: Black hat means using techniques that game the search engine algorithm. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    Bounce rate is great, but when you can say, "look how much money we spent on this awesome new landing page but here’s how little revenue we received from it" then it starts to really resonate with people and get them on board with wanting to try...