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  1. What is SEM? Depends on Who You Ask

    It varies across the board for business and marketers I come across. To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark Traphagen, senior director of online marketing at Stone Temple.

  2. Google Adds Local Availability, Local Storefront for Product Listing Ads

    Big picture is retailers should be doing everything to get on board with Google now, so they are positioned for success later. For online retailers the important thing is to understand what Google is doing, and where they will be headed," said Mary...

  3. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Still, says Google, “We've been pleased by the rapid adoption of Google Shopping in the retail community; tens of thousands of merchants, including many marketplaces, have come on board and are participating in Google Shopping via the new model...

  4. You Are Not in Control – #RIMC 2012 Highlights

    The annual conference, which takes place in Iceland’s capital, is organized by Kristjan Mar Hauksson, SES speaker, SEMPO board director, and founder of Nordic eMarketing. The ninth annual RIMC (Reykjavik Internet Marketing Conference) took place...