Much of this technology was developed through Yahoo's BlueLithium division, which was acquired by Yahoo in September 2007. Yahoo today unveiled a trio of behaviorally targeted ad options for both search and display ads.
s BlueLithium Network and the Yahoo! Yahoo! is planning to combine their AMP and Right Media ad management platforms, reports Zachary Rodgers over at ClickZ. The question is when, and the answer is vague at best.
Our acquisitions of Right Media, BlueLithium, Zimbra, and Maven Networks have all helped advance our core strategies. Dear Fellow Stockholder: The vote you will cast for directors at Yahoo! s August 1, 2008 annual meeting is the most important for...
acquired BlueLithium for $300 million in cash. The biggest Search Engine Strategies conference of the year will be held the week of March 17 in New York City. Whether this will be your first SES New York, or the fifth one in a row that you've...
Yahoo to Acquire Behavioral Targeting Ad NetworkYahoo has entered an agreement to acquire BlueLithium, the fifth-largest U.S.ad network, for approximately $300 million in cash. We've collected all the search marketing news from selected posts to...
Last week, Yahoo announced plans to acquire BlueLithium, a provider of behavioral targeting technology that could be used to better target Yahoo's display ads. According to a report in the Wall Street Journal, the "major overhaul" in progress by...
A.K.A BlueLithium, ContextWeb Except it wasn't really a debate. More rhetoric was thrown around in several sessions than any three Obama/Clinton CNN/YouTube debates. This is a complex subject – similar in my mind to understanding what constitutes...
A.K.A BlueLithium, ContextWeb Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: Stone Temple Consulting Publishes Web Analytics Shootout...
Yahoo to Acquire Behavioral Targeting Ad NetworkYahoo has entered an agreement to acquire BlueLithium, the fifth-largest U.S.ad network, for approximately $300 million in cash. Want a snapshot of the day's search marketing news?
Yahoo has entered an agreement to acquire BlueLithium, the fifth-largest U.S.ad network, for approximately $300 million in cash. Much of BlueLithium's offering centers on its behavioral targeting technology, including a search retargeting version...
