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  1. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to focus their PPC more on the West Coast; occurrences of the flu began to rise in January, so Rite Aid took that into consideration and...

  2. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    This is a benchmark case in both Australia and internationally in respect to online advertising practices and the responsibility of website hosts for third-party content,” Colleen Platford of Gilbert + Tobin Laywers, Google’s attorneys, told...

  3. Google Brings Free WiFi to Manhattan

    The free WiFi offer comes in a partnership with the Chelsea Improvement Company, New York Mayor Michael Bloomberg, and New York Department of Information Technology and Telecommunication. Google has announced that it will start to offer free WiFi...

  4. FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

    Federal Trade Commission (FTC) officials are reportedly thinking of dropping their antitrust case against Google, Bloomberg reports. However, the FTC is reportedly unable to prove that Google's "vertical searches" actually hurt consumers, Bloomberg...

  5. Google Passes Microsoft to Become 2nd Largest Tech Company

    Google's market valuation rose 1 percent to $761.78 at the close of the stock market in New York on Monday, showing a market capitalization of approximately $249.9 billion, according to Bloomberg. Google has surpassed Microsoft, becoming the world...

  6. Hollywood Stars Visit Googleplex to Shoot Scenes for ‘The Internship’ Movie

    Being from the Midwest, Google always felt almost like ‘the Wizard of Oz’, or like ‘The Chocolate Factory’," Vaughn told Bloomberg. Vince Vaughn, Owen Wilson and crew visited the Googleplex in Mountain View this week to shoot external scenes for...