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  1. Patch.com, Huffington Post Dominate Google News Results [Study]

    They now include not just straight news sources, but also blogs and alternative news sites. And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Blogs (if you’re doing it right) are a more active type of medium versus your website, as the messaging on your website tends to be more static and doesn't get updated as often. Since YouTube is owned by Google, creating video content and...

  3. Search Marketing Integration Starts With Your Sales Team

    If this is the case within your organization, your sales reps should be engaging with customers, prospects, and industry peers on blogs as well as associations and groups. But those that are, will have knowledge, experience and unique perspectives...

  4. Creative Link Prospecting: Following a News Story

    Add to that blogs on education and schools, blogs on local government, not to mention a host of blogs on public relations, online reputation and online mess-ups! However, it’s also a great place to discover important blogs writing about specific...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    There are a wealth of social media measurement tools that enable marketers to find the people who are talking most about their brand, see what type of content they’re sharing and with whom, and how they are sharing it (email, Twitter, Facebook...

  6. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    When possible, post blogs that spell out features, benefits of solutions, and how they compare to competitive solutions. After all, it takes more than top search rank to win the click! Note in the screen capture below how top search results...