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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Those consultants ended up building exact match anchor text links in spammy directories, in blogrolls on spammy blogs, and via comment spam. I quickly noticed exact match anchor text for competitive keywords related to his business (at the top of...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Blogs (if you’re doing it right) are a more active type of medium versus your website, as the messaging on your website tends to be more static and doesn't get updated as often. This is done so can you deliver timely content to your consumer when...

  3. Search Marketing Integration Starts With Your Sales Team

    If this is the case within your organization, your sales reps should be engaging with customers, prospects, and industry peers on blogs as well as associations and groups. Your sales team should be monitoring allmajor social streams, setting up...

  4. Creative Link Prospecting: Following a News Story

    Add to that blogs on education and schools, blogs on local government, not to mention a host of blogs on public relations, online reputation and online mess-ups! However, it’s also a great place to discover important blogs writing about specific...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    There are a wealth of social media measurement tools that enable marketers to find the people who are talking most about their brand, see what type of content they’re sharing and with whom, and how they are sharing it (email, Twitter, Facebook...