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  1. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. This is also true for blogging, which has also been a critical SEO tool...

  2. 7 Reasons Your Blog Sucks & How to Fix It

    Newsflash: audiences have no interest in reading a blog where all you do is promote your company, your products or your services. If you do need to promote yourself, leverage research and persuasive data to make a compelling case as to why...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Brand monitoring or social listening services at a total of $_______ / year. Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc.

  4. 10 Lessons About Enterprise SEO

    Keyword research is really user research that details how your customers are using language to describe your products, services, and content. Integration of SEO best practices into blogging, tweeting, video production and sharing, social media...