How to Leverage the Social CEO
It may take some educating before your CEO is open to the idea of blogging, shooting video or even creating that Twitter account you keep mentioning during internal staff meetings, but they'll get there.
It may take some educating before your CEO is open to the idea of blogging, shooting video or even creating that Twitter account you keep mentioning during internal staff meetings, but they'll get there.
Strategic and active blogging can help you: Despite the inherent "SEO value" of blogging, many blogs just aren't properly optimized for search, or aren't optimized to their fullest potential. Blogging is also powerful from an SEO standpoint as well.
When people talk about Penguin's evolution and discuss guest blogging and Google publisher paranoia, it's important to remember that we're talking about Point 1 above. It's sad to read articles; many by bloggers and people who run sites based on...
That means content creation – be it blogging, making videos, updating your social account – all falls under your domain. Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be...
Guest blogging and outreach only do so well by themselves, but by following the engineer's approach you can create link building campaigns that intertwine traditional tactics for optimal results. Guest blogging
What's interesting is that, remember, the line between journalism and blogging in this digital age is extremely blurred. Compared to 1980, publicists now outnumber journalists by 6:1, according to research conducted by Jamil Jonna.
Quora as a Blogging Platform and More Contributing to conversations on Quora was the only way to go until Quora announced the launch of its blogging platform. Quora is great for blogging, answering and peer networking, among others.
Originally, WordPress was a blogging platform. WordPress is one of the most popular content management systems available today. In September 2012, it was reported that WordPress powers 1 in 6 websites.
Ecommerce sites can capitalize on the celebrity fashion news or cultural trends the same way as editors; blogging opened doors for this opportunity years ago. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot...
Many benefits come about from utilizing blogging as a marketing medium. Blogging, email and social media are all different mediums and should be messaging should be unique to those platforms Blogging Benefits
Here's a roundup of live blogging and coverage of SES New York 2013. Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for...
Guest blogging This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one industry networking event.
Think about product reviews, giveaways, content marketing (that isn't guest blogging). Featuring Erin Everhart and Jo Turnbull and moderated by Kris Jones, this session goes along nicely with a topic I had in mind for a column about the basics of...
The topic of content planning has been at the forefront of every B2B marketer’s mind since blogging blew up. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing...
When you're blogging for your current visitors (i.e.visitors that entered outside your blog or who know you already and simply use your blog as an information source) the key is no longer to post daily updates on daily deals or the such, that's...
Bloggers want to work with companies that align with their own brand and will help legitimize their blogging business. The team can be made up of unqualified outreachers who don't have the skills necessary to get coverage.
Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc. Check out these handy formulas for calculating tangible social media benefits...
For the folks that used Posterous micro-blogging platform, Space, this could have created a problem, had Agarwal's team not been as good as their word and prepared the way for a smooth transition to another platform.
Q: Glenn, you explain that some executives have reached out to you for help, based on your blogging. I believe this was the girl who came up to me after the presentation asking for blogging platform recommendations.
If a page 1 ranking isn't achieved (which is more likely), apply off-site SEO promotion in the form of link building, content marketing, social media, syndication, RSS, guest blogging, infographics, and participation in appropriate discussions...
