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  1. The Other PR that influences search ranking

    Our panel at SES NYC yesterday was about how to get authoritative links and what that can do for your search ranking. Those who attended this session really got how using PR skills to create great content and then pitchi that news story to relevant...

    Published
  2. Top ten stories from SES New York – Day 4

    Plus, there are so many search engine marketing news sites and SEO blogs that have been covering SES New York that I'm sure I've missed some of stories from the event – because its been called “SES New York,” “SES NY,” “SES NYC,” “Search Engine...

  3. When PR Means Public Relations and not Page Rank

    Our session Beyond Linkbait at SES NYC has a very different approach to SEO and linkbait - how to use traditional public relations tactics to create authoritative links. Lee Odden has some do's and don't's on how to pitch your stories to bloggers...

    Published
  4. Blogs, Boards, and Posts: Capturing Consumer Buzz Online

    Join the News & Webfeed Search - SES NYC 05 discussion in the Search Engine Watch forums. The session featured five speakers: Two bloggers who talked about why monitoring consumer feedback sources such as blogs and message boards is becoming an...