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  1. 5 Rules to Effectively Use Press Releases for Links

    If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference your site in a different way. Press release marketing has come under a lot more scrutiny...

  2. Top Google Website Optimization Resources

    Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject?

  3. Bing Adds "Pin it" Button in Image Search

    Bing introduced the ability to pin images directly to Pinterest after hosting a focus group of lifestyle and design bloggers at Bing's headquarters last Fall. The group was tasked with better understanding each of the bloggers' search and social...

  4. FTC Tightens Online Disclosure Requirements

    This new standard gets much more granular, and reaches far beyond bloggers' reviews. In December 2009, they had already made it known that even bloggers were expected to disclose any remuneration (such as free samples or affiliate commissions) that...

  5. Search Marketing Integration Starts With Your Sales Team

    Did you run into any bloggers or thought leaders that we can engage with for guest blog posts or cross-marketing initiatives? The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps...

  6. Creative Link Prospecting: Following a News Story

    Breaking news stories have a fantastic momentum that pulls people to them – they attract journalists, bloggers, and experts who write regularly about the topic of the breaking news. It’s covered extensively by mainstream media, specialist sites...

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    But, in many cases, the people who really influence traffic and conversion on your site are the bloggers and active participants in industry message boards and forums. This fundamental change has been driven by the rapid adoption of social media...