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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Then maybe you want to develop a broader topic that will be relevant and appeal to a wider swath of bloggers and resource lists. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Bing is working with a small group of featured contributors, mostly food and lifestyle bloggers who Microsoft considers passionate thought leaders in their respective lifestyle topics. Bing is careful to point out these are individual bloggers, not...

  3. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    It's sad to read articles; many by bloggers and people who run sites based on contributions from guest bloggers, as to the decline in the importance in guest blogging. Google set up Author Rank to encourage content creators and bloggers to publish...

  4. 5 Rules to Effectively Use Press Releases for Links

    If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference your site in a different way. Press release marketing has come under a lot more scrutiny...

  5. Top Google Website Optimization Resources

    Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject?

  6. Bing Adds "Pin it" Button in Image Search

    Bing introduced the ability to pin images directly to Pinterest after hosting a focus group of lifestyle and design bloggers at Bing's headquarters last Fall. The group was tasked with better understanding each of the bloggers' search and social...

  7. FTC Tightens Online Disclosure Requirements

    This new standard gets much more granular, and reaches far beyond bloggers' reviews. In December 2009, they had already made it known that even bloggers were expected to disclose any remuneration (such as free samples or affiliate commissions) that...