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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. The landing page, which has since been removed, asked...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    All too often marketers want to target generic groups such as mommy bloggers or tech bloggers. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    One example is author pages – both regular authors and guest (bloggers) authors. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that...