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  1. What is SEM? Depends on Who You Ask

    When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an industry speaker and blogger. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The tweets made their way into a popular mommy blogger's TweetChat, which shifted the topic to British Outfitters. Maybe record some behind-the-scenes footage for our blog or whatever. Lisa's team wrote on the company's blog almost every day, but...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    While not all multiple blogger sites are high quality, many of them are among the top websites and are read regularly by hundreds of thousands of readers. There definitely seems to be a higher incidence of bloggers on high profile multi-blogger...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Justin Cutroni is a web analytics blogger, speaker, and the Analytics Advocate at Google. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy...

  5. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    For example, let’s say you are looking for pages or blogs about “flights” on Blogspot, WordPress.com and Blogger sites, you could simply search for: flights site:Blogspot.com site:blogger.com site:wordpress.com” (opens in new window)

  6. The Role of #Hashtags in Social Media and Search

    One blogger recently ranted in a blog post about how the hashtag is ruining the English Language. Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results...

  7. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  9. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    As you might expect, reaction to the event is quite visible to anyone looking at the brand, or the CEO after the audio of the conference call, posted by blogger Jim Romenesko, went viral. With a reported 1 million+ downloads in the first few days...

  10. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Blogger Buzz Google Webmaster Central Blog Google Japan Developers Blog Google Apps Developer Blog Whereas brands which haven't configured authorship yet include GigaOm, MacRumors, BuzzFeed, Business Insider, Twitter Blog and AdAge.