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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    If you have a guest blogger, even if it's for just one post, create a bio page for them. Do not display "Guest Blogger" as the author's name. The focus here is to provide social proof that the content is read- or share-worthy and then entice users...