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  1. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    If you have a guest blogger, even if it's for just one post, create a bio page for them. Do not display "Guest Blogger" as the author's name. The focus here is to provide social proof that the content is read- or share-worthy and then entice users...

  2. Search Marketing Toolbox - SES San Francisco

    This live blog post was written by guest blogger Imelda Khoo. Reporting (keyword ranking, analytics, trend and buzz monitoring) Me too. I actually changed sessions to be here today after Alex sold me on his toolbox at Schmoozefest yesterday.