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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. A new analysis says Google Image Search traffic is...

  2. FTC Tightens Online Disclosure Requirements

    Here's a blogger who was apparently paying attention, because as of March 18, she incorporated the #ad tag into her tweets. In December 2009, they had already made it known that even bloggers were expected to disclose any remuneration (such as free...

  3. Creative Link Prospecting: Following a News Story

    Probably every food reporter in all the major media outlets had to jump in: and probably every food blogger on the planet were stirred to write about it – even if they hadn’t posted for weeks. Inkybee is a new blogger outreach tool that is aimed at...

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    One client launched a social media contest and found that a single blogger referred thousands of people and directly drove 42 percent of all traffic to the contest. This fundamental change has been driven by the rapid adoption of social media and...

  5. How to Create ‘Passion Pieces’ That Inspire People to Link

    Ask your client, “if you were going to be interviewed by a top industry journalist or blogger, what questions would you most like to be asked? Some of the most important pages in telling a client’s story are as dull as dishwater – and without an...

  6. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    It’s pretty obvious why, you have more control over making it interesting and targeted toward a blogger/social audience – so that they will naturally link and share your content – without the pressure of a sales-focus message behind it.