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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. When your social media campaign attracts the attention of...

  2. What is SEM? Depends on Who You Ask

    When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an industry speaker and blogger. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The tweets made their way into a popular mommy blogger's TweetChat, which shifted the topic to British Outfitters. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    While not all multiple blogger sites are high quality, many of them are among the top websites and are read regularly by hundreds of thousands of readers. There definitely seems to be a higher incidence of bloggers on high profile multi-blogger...