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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  2. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    The workaround Google used to do this isn’t new; in fact, it was first blogged about by developer Anant Garg in 2010. Google found themselves in the center of another PR quagmire this week, when the WSJ reported they’d been caught circumventing...

  3. Guerrilla Marketing for a Job at Google: The Resume Your Resume Could Look Like

    He attracted the attention of influencers, who retweeted him, blogged his story, and sent (mostly) words of encouragement. We’ve seen people appeal publicly for employment with the search giant before, but none achieved the same viral success as...

  4. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    Bad Dates in Google Snippets: Hey Google, I've Blogged a Little Since 2005! Google and CEO Eric Schmidt have been found guilty in Paris on charges of defamation because Google suggested search terms including "rapist" and "satanist" when a query...

  5. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    The furore was specifically caused because he blogged a classic "SEO is dead" post - somewhat of a tradition among the bloggerati. Steve Rubel kicked off a furore among the SEO community during the Google Instant launch event on wednesday last week...