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  1. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing.

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Next, Adams showed me a demo of how gShift is working to provide data in a "(not provided)" world. Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Adams pointed me to a post on gShift's blog where they...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart also reminded the audience that we now live in a multiple device world, and your site needs to be device agnostic, but you can't just build a responsive design site and leave it at that - you also need to think about what happens to your...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Adapted from "Information Architecture for the World Wide Web" by Peter Morville and Louis Rosenfeld. Client interviews, field studies, and other website usability activities can help you confirm whether to have a blog.

  5. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    The world does not need another "why my product is so great" blog. A lot has been done by smart people the world over. What the world needs is something made with love and conviction. What the world needs is somebody who comes alive while creating...