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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. Review of copy for keyword optimization and link references in traditional marketing collateral.

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    So if the content marketing trend is headed in the direction that paid media and earned media are starting to blur together, what does this mean for owned media, like the trusted company blog that companies have ownership and content control, but...

  3. Matt Cutts on Links & How to Succeed With Content Marketing

    All those tactics like making sure on-page optimization is sound, markup like Schema and rel=author and making sure the site is crawlable and working well for both search engines and users is still important.

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. This prospect creates fear for many small businesses who depend on search engine...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    It helps out with search engine optimization. How much time and money should a business invest in social media? Blogging, email and social media are all different mediums and should be messaging should be unique to those platforms

  6. 6 Critical Action Items B2B SEOs Need to Consider With Converged Media

    Blog post development – SEO tactics included link acquisition via blogger outreach, keyword research, on-page (post) keyword optimization. In a recent example from our office, our team worked with our client’s social media team to build a blog post...