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  1. 4 Critical Elements of a Successful Content Marketing Team

    If you're focused on copy, blog posts, or articles, you're going to need a strong writer on your team. Is comfortable writing in different formats, from blog posts to white papers As agencies move to specialize in content marketing and companies...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally successful.

  3. Why Content Marketing is a Definitive Method for Success in 2014

    You can easily tell your story by way of content; write a blog post with a personal touch, create a video showing your daily grind. Simply that people want to learn about content; how to create it, how to be successful, and how it can help their...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    How many times do you want to blog? If you have a small internal content team tasked with creating content – from blog posts, to scripts, to billboards, to ebooks, to animated cartoons and beyond – you have to be smart about where you're spending...