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  1. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Have you read their blog posts or LinkedIn discussion entries? Users come to a site with a problem to solve and a desired outcome. For instance, cascading drop-down menus are a common site navigation method, but plenty of usability research proves...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week. Blog posts that contain interviews and advice from "money experts" on saving money.

  5. 10 Shocking Facts About Content Marketing Today

    Marketers can utilize the company blog to entice readers with calls-to-action and content offerings for lead capture. Companies with an active blog generate 67 percent more leads per month Whether your buyer persona is most frequently on LinkedIn...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  8. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. Regular readers of this site will be very aware of how Google is changing the game when...