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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was...

  2. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Were they talking about it in a bad way like, 'This guy was sending me unsolicited email and leaving spam comments on my blog'? Again, do a thorough search on both Google and Bing, especially if you're looking for things like spam comments they...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But I've also tried to be clear that I believe Google has the right to defend our search results from low-quality or spam results in our opinion. If you're doing really high-quality guest blogging to get exposure or branding, that's great, but the...

  4. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Marbach's blog post was then posted to Hacker News where it caught the attention of none other than Matt Cutts from Google's web spam team. Obviously, this won't sit well with their competitors, and it doesn't sit well with many SEO professionals...