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  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  3. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    So many sites get penalties because of things an SEO company did to the site to see fast results, such as blog spam or spammy backlinks. You can't consider yourself one of the good guys, and take issue with the fact you aren't ranking, when you...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask what to write about next on your blog. Ask them to use Google to search for a company that does what you do. You’ll often find yourself testing between a few key principles and ideas for weeks, sometimes months, before unlocking the next level...