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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. Tagging itself as a media company for the social age, BuzzFeed is one of today...

  2. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Headlines. In 140 characters or less: Press releases drive broad discovery of your news message in search and social. And almost 8,000 websites, including some of the world's largest news sites, publish stories as a result of wire services such as...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Facebook, Twitter, and LinkedIn all feature top shared content as "Top News", "Top Tweet", and "Top Headlines" providing more opportunities to drive traffic. Follow the "Blog/News Page" SMO guidelines when listing the articles.