Everyone loves to speculate on Author Rank and its effect on the SERPs long term. Strong authors who pass great Author Rank won't be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is...
Kris is all over the SERPs for that phrase. In Brenner's case, type in "B2B marketing" and you'll see that his blog is positioned on the first page of search results. A blog is one of the best ways to generate fresh content for search engines and...
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Visibility in SERPs courtesy of SearchMetrics Essentials End result: I was faced with the task of cleaning and formatting the data in the .json file if I wanted to still be able to access my 4 year-old collection of useful blog posts and news items.
Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes – generate some natural links to the website and what impact all of...
Google may employ more than 200 different signals when determining SERPs, but links still carry the most weight. Some of the same activities that were responsible for ascending to number one in the SERPs are now responsible for manual penalties.
Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination.
That said, Google continues to underscore the importance of producing high quality content in order to get ahead in the SERPs. You don't want many low quality blog posts but a few high quality guest posts.
Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links” warning to hit your inbox. On a side note: if the owner of the monkey blog (my 14 yr old son) is reading this; you can do better than that☺
you’re potentially polluting the SERPs with quick, thin, low value posts and dragging down the overall quality score of your entire site. Is it because you read on a popular marketing blog that cranking out blog posts each and every day is a good...
Track new page performance in the SERPs. If a page 1 ranking isn't achieved (which is more likely), apply off-site SEO promotion in the form of link building, content marketing, social media, syndication, RSS, guest blogging, infographics, and...
One key element in Google's Penguin update was the inclusion of an organization's brand reach as a factor in SERPs. One of the most influential search movements of the last few years has been the integration of different types of content directly...
To me, it seems like both Google and Bing are working toward the “algorithm of the future” which weights many more factors into what is determined as “quality” in the SERPs. Do you agree sites need to be content mills in order to compete in the SERPs?
Sometimes all the social activity helps you rise in the SERPs, hopefully leading to more links/clicks/conversions. I don't necessarily think that it's harmful, but considering some of the MySpace profiles that rank, you'd probably be much better...
Google is increasingly favoring local results in the SERPs that are personalized to the user’s exact geo location. If you are in the spotlight for good or bad reasons, utilize paid search to make your response the first result searchers are seeing...
Basically, Google will decide to not rank your site prominently in its search engine results pages (SERPs) should your site no longer meet its quality guidelines. Blog CMSs are infamous for doing just this.
Just look at the way the SERPs have changed recently. Mike Grehan, Publisher of SEW and ClickZ, shares some great thoughts and insights on the connected consumer as part of his interview for the BrightEdge blog.
Instead, focus on raising your visibility wherever you can get converting traffic, and focus on making sure that when someone clicks through from the SERPs, you can keep there until they convert. Spam forums and blog comments: You hopefully wouldn...
Yesterday Google announced a new SERPs layout on in a blog post tagged under the label 'universal'. And before you ask why I was searching for toilet paper.what are your thoughts on the latest Google SERPs layout - Good news for app marketing?
Rockefeller to Matt Cutts about SERPs and moving companies. And if you are just someone who has a shady agency with link wheels and blog rings and false directories “building links” that are easily detected with common Class C IP address blocks, or...
