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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). Webmasters must evolve and adapt with these changes to continue enjoying...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Perhaps this is the opportunity to finally break down the silo between SEO managers and paid search managers and to usher in a more holistic approach to managing the SERPs. In the near future, Adobe will be sharing a few new methods and solutions...