Ask to write a relevant article for their site, if they have a blog/host news The trick to optimizing links for local search is two pronged – building great national industry links using geo-specific anchor text, and building great links from local...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others – TechCrunchGoogle plan for http://search/: to use it as a "redirect service" that will "enable users to easily conduct searches with firms that...
Improving the look and feel of Google Places for Business – Google and Your Business Blog The new business.twitter.com: Learn to tweet your way to #success – Twitter Advertising Blog After slamming Google AdWords for taking control away from...
Businesses would blog their specials, new product updates, industry news, holidays and pretty much everything that had to do with their business. It's your job as a business owner to keep up to date with what's going on in your industry.
On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time to help people who are stranded on the roads. I should mention that those towing companies that I mentioned earlier are being tweeted...
That being said, for professional purposes like networking and keeping up with industry news, it's quite nice. While Facebook sent my news site the most referrals, Twitter tends to be the biggest social referrer for both my agency site and most of...
A local small business owner reached out to me last month explaining that the company’s website wasn't performing well. It was basically an online brochure that nobody was working on, wasn’t being updated, wasn’t being tracked, and to their...
Google has also been offering local businesses a chance to register their business for some time, so do this as a bare minimum. Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content.
Industry news - use Google Alerts to deliver relevant headlines to your inbox and write a roundup post regularly. Ask for feedback on new features or services you are considering adding to your lineup - not only do you get a blog post out of it...
I’ve also been writing for Search Engine Watch and/or Clickz for a little over 5 years now, and have been a speaker at industry conferences for a little over 6 years. If you had “completed” an SEO effort several years ago, you might not have been...
How can a business protect itself from the potential crush of Penguin or the next Google algorithm change? Blog more and blog regularly: Writing content that is useful for end users will not just increase your reader base but force search engines...
Now when people click on a search ad, Google will teleport through time and space – directly to a business location. April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa
Advertise your free tool on your blog, issue a press release, conduct outreach to industry sites that might cover it, look for free tool directories or a free distribution platform like Upload.com to get exposure.
About 100 days ago (November 2011), Google launched a major algorithm change called the Freshness Update that gives priority to fresh, timely content such as press releases, blogs, news and events. While the fundamentals of organic search...
Webcomics and humor videos are a great way to show that your business/industry (no matter how boring) can be fun. Leverage the diversity of Google universal search results mixed with videos, images, shopping, books, maps (local), and news.
Executive Chairman and former CEO Eric Schmidt will testify along with a number of his competitors who claim Google has hurt their business. In a blog post, "Blekko's not afraid of Google, why is Washington?
After you’ve identified those competitors that are the most relevant to your business and driving the most amount of valued organic traffic, it’s time to begin the process of peeling back the reasons why their website may have a stronger presence...
Blogs: In addition to the two major search news sites, blogs are the best source of current, practical information in the field. The good news is that there is a tremendous amount of training on search marketing and articles are constantly being...
