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  1. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    That said, whenever there are updates, truckloads of available data, blog posts and reviews about the subject come with it - so much so, that I think we could easily get consumed by it all. SEW: How do you feel now that Google Penguin 2.0 has arrived?

  2. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Cutts has previously explained the difference between updates and data refreshes on his blog. Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? It's no conspiracy that Google wants to make...

  3. Defining Authorship: The Difference Between Contributors and Guest Authors

    Strong authors who pass great Author Rank won't be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant. Your Google+ profile is a great place for them to search this information.

  4. Google Updates Data Highlighter, Launches Structured Data Markup Helper

    You can read a brief overview of these new tools on the Inside Search blog and a more advanced look at the tools on the Google Webmaster Central blog. If you haven’t started using structured data with Google to help your websites yet, Google has...

  5. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    We used to look into a user’s search history as far as a few months back to choose the search results that would be most relevant to their scope of interests," Yandex said in a company blog post. Maybe Google will start to realize that beyond...

  6. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper...

  7. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Turning a video interview into a summarized blog post...