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  1. Tools to Monitor Online Reputation Across Different Languages

    One of the most useful is Google Alerts, which will inform you via email or RSS feed whenever your keyword appears in Google's search results. Tools like Monitor This can even look for mentions of your keyword in a number of different search...

  2. Hey, Facebook: Not Liking the Group by Topic Feature or Seeing Strangers In My Top News Feed

    But this update makes it even harder to cut through all the irrelevant noise and get to the top, or even into, the Facebook Top News feed. Supposedly, the point of the news feed grouping is to help drive more people to visit a brand’s Facebook page...

  3. Search, Social Media & the Offline Purchase

    Product availability: If you're a brick-and-mortar retailer, you can set up a data feed to dynamically update product inventory right in the search results. These too are indexed by search engines (for the most part), and further fill out the...