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  1. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. If you're using a hashtag for a specific event, be sure to...

  2. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    This will be the first time that this many groups of marketing professionals, brand advertisers, agencies, and business leaders from Ontario have converged at one industry networking event. Four groups of Canadian marketing professionals plan to...

  3. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Here are a few examples of “digital swag” you can take advantage of, whether you were able to attend the actual event or not. For more useful conference takeaways, see our SES Chicago blog coverage and check out SEW Weekly (also available on iTunes).

  4. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    Well, actually, a few weeks ago at the SES San Francisco Conference, folks attended the "Black Hat, White Hat" event. Select and vote for the lightsaber badge that best represents your SEO identity - Share it, tweet it (#SEOwars), and post it on...

  5. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    White Hat Unconference is a 'Can't Miss' Event I had the pleasure of attending Search Engine Strategies (SES) Toronto 2011, June 13 to 15, at the Hyatt Regency downtown. In his post-SES article, "Top 5 Google Panda Update SEO Survival Tips...