So many industry blog posts focus on the negative (e.g.things You're Doing Wrong With Your Link Building" or "The 5 Worst SEO Mistakes You Can Make. The team that does this wrong writes boring content with keywords stuffed throughout with no...
Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. Readability is important here but so is the idea of grouping content into segments or categories – this is most often seen in blog posts where...
Google blog post, Google Shopping: momentum and merchant success, details some of the other changes and highlights merchants who have had success. YouTube is the second most popular search engine after Google and in the top 5 sites on the entire...
If you missed it, Danny Goodwin’s blog post, “Organic vs. Video can be a secret weapon in an SEO strategy given that YouTube is the second busiest search engine and your prospects want to consume your content in video format.
From my recollection, Fishkin was the first person to take his “corporate website” and turn it (largely) into a blog. Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine...
So he reached out to Search Engine Watch for some answers. Matt Cutts posted his own example of “spun content” on the Official Google blog in the announcement of the algorithm update later dubbed “Penguin.
There are many other ways of testing algorithmically for link or blog networks and one of the easiest ways is for the search engines to look for clusters of links in the web graph. Like any problem finding out where the issue may lie requires a...
Internal linking is the most overlooked and undervalued tactic in all of search engine optimization (SEO). Don't Ignore the Blog! Blogs and aged blog content are prime source of pooled link equity, so it's important that you don't overlook the blog...
FREE – Twitter Feed: Used right, this service allows you to automate things like Tweeting and Facebooking your blog or other useful resources. Search Engine Watch: I'm not an employee of Search Engine Watch but I am a biased author.
To get a better sense of how Google treats all social networks in the SERPs for personal brand queries, we analyzed the search rankings for Robert Scoble’s 500 most influential technology blog writers.
If not, let Search Engine Watch (SEW) help give you a boost! With that in mind, we have just setup our Google Plus brand page for Search Engine Watch and will start experimenting on building a community there.
Google Health was much different than Google as a search engine; it required that consumers use their site to upload their personal health data and store this in a personal health record (PHR). For more detail, Michael Shrage’s article in the...
I will continue to write for Search Engine Watch and on my own blog, Digital Alex and, of course, to tweet. Most people won’t bother to start a blog. You don’t need anyone’s permission to start a blog.
Here's a recap of this week's columns and news stories for the week of April 3 to 9, as reported by Search Engine Watch. Search Engine Optimization Yesterday's post on Google's Inside AdWords blog gave a heavy pitch for offline sales from the...
More than 77 percent of journalists think it's important to be able to access a company's social media networks from its online newsroom.percent of reporters say they use a corporate blog when researching a story.percent of journalists visit a...
Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. Blog subscribers Blog page views
Introducing Google Earth Engine - Official Google Blog Bing Feature Update: Bing shopping introduces a better way to browse - Bing Search Blog KPost in Korea and Hong Kong - Yahoo Search Blog Improve Search Rankings with Effective Link Building...
As Vanessa Fox responded in her blog post, fundamentally there is a misunderstanding at the heart of Rubel's argument - even if personalized search meant that users would not see the same web, it does not follow that users would act on different...
Just some of the suggestions from the blog post are: But the engine will give you straight answers to even the most spurious questions. It's worth a read, as it lists some great examples of what can be done with this "computational engine," if only...
If the site is relevant to your client's, and your client happens to have a blog or other informational pages (preferably with an equally high ranking), then you can offer to put the other site's link there.
