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  1. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. The search giant's replacement of its "engine," which we have all come to know as...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Apparently, in order to rank for [search engine optimization companies], I should: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. It's mostly blog comment spam.

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Join us next month when all will be revealed next time, exclusively on Search Engine Watch. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    She thought that her small blog was being validated, when in fact it was being targeted. Another side effect of guest blogging was innocent webmasters being suckered into posting guest blog posts simply because spammers promote how guest blogs give...

  6. The 2014 Super Bowl Commercials Just Kicked Off

    As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's clear how much you love watching and sharing these commercials on YouTube. Nevertheless, Search Engine Watch wants to warn digital marketers that...

  7. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    I recommend reading the rest of this post now on Search Engine Watch, and then heading over to the tutorial to learn how to create the report. But I won't cover the tutorial here on Search Engine Watch (this post was already getting too long).