This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013...
To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Cutts made another remark in that same SES keynote: ".Google is more of an information company and not just a pure search...
Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others – TechCrunchGoogle plan for http://search/: to use it as a "redirect service" that will "enable users to easily conduct searches with firms that...
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Improving the look and feel of Google Places for Business – Google and Your Business Blog The new business.twitter.com: Learn to tweet your way to #success – Twitter Advertising Blog A new Google Places for Business interface rolls out.
PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. But to the average small business owner these constant changes are mystifying or even maddening.
The more you understand ROI, the better you can calculate your future in business. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan...
Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube) regarding how much your customers love your business ethics and your service.
Here in KC, we have a local search group, the Kansas City Search Engine Marketing Association. I was also helped by forums such as WebmasterWorld, attended SES conferences, got involved with the Dallas-Fort Worth Search Engine Marketing Association...
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). If you haven’t already, you should check out Bing’s Webmaster Guidelines, the Webmaster Center Blog, and – of course – his...
If you’re a local business, can you get the local chamber of commerce to link to you? The next step is to figure out whether you are effectively competing for keywords that users might enter into a search engine, which would indicate that they are...
Google has made it hard for anyone to gain quick results by trying to "game the search engine" or use black hat techniques. The growth of social media and the links between content and social and search engine results has changed.
However, since the visitor only looked at 1 page (exactly where the blog post is) they will be recorded as bounced visitor. In such cases a user would register as a single page visit, when they have actually taken an action which forwards your...
They also promote the heck out of our business in general, whether it's through tweeting links to our blog posts, asking for the company's opinion in a Facebook post, or just generally telling people about the office and helping recruit new staff.
Use a search engine to search your own most popular blog titles and see what other related ideas come up. Ask for feedback on new features or services you are considering adding to your lineup - not only do you get a blog post out of it, but you’ll...
Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO). From my recollection, Fishkin was the first person to take his “corporate website” and turn it (largely...
There are loads of tools that can help with this (my favorite is Icerocket) but simply going to Twitter and searching for a keyword in the same way that you search through an engine's results can show you some fantastic link opportunities.
