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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility.

  2. 7 Ways to Make Your Google Search Result Stand Out

    By helping Google understand the link between your business listings and your website, you are more likely to have the map listing shown just below your search result. Claiming your business listings and filling out your profiles completely help...

  3. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Many sites have also incurred manual penalties that have either caused them to rank much lower in search...

  4. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process is only beginning today: starting today, we will begin upgrading all remaining campaigns automatically, bringing everyone onto the...

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013...