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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Therefore, when you analyze the performance of your content marketing, you should treat each of these components separately and measure them using different metrics. Let's now define those four components and then the metrics and analysis each...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Reports can be customized and changed easily by dragging and dropping metrics into a table to avoid the importing, exporting, and formatting of data in spreadsheets extracted from AdWords. The presented announcement is available on the AdWords Blog.

  5. Combining Social & Content to Earn Visibility & Earn $$$

    How did it do against your social metrics? Use the Right Metrics The first step is to use the right metrics. If we're driving conversions, rankings and pageviews are exceptionally weak metrics. Your content's life shouldn't end at a blog post - if...

  6. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    The social keyword research reports on Twitter keyword metrics such as: From the company’s blog post: SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on...

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    New success metrics will be key to commercial growth. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital...

  8. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Look at your metrics for guest blogs you have done in the past and measure the performance of that link outside of passed PageRank. That's always how I've viewed it, yet some of us got so caught up in the link building tactics and ranking metrics...

  9. Top 10 SEO New Year's Resolutions for a Successful 2014

    Rather, it's to leverage data, metrics that matter, and broad analytics to spend smarter and/or justify budgets and efforts. In a season of giving, write a blog post, conduct a webinar, share some survey results, or take an SEO newbie under your...