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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. Reporting that offers detailed metrics on the performance of content to provide monthly...

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Therefore, when you analyze the performance of your content marketing, you should treat each of these components separately and measure them using different metrics. Let's now define those four components and then the metrics and analysis each...

  5. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Reports can be customized and changed easily by dragging and dropping metrics into a table to avoid the importing, exporting, and formatting of data in spreadsheets extracted from AdWords. The presented announcement is available on the AdWords Blog.