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  1. Combining Social & Content to Earn Visibility & Earn $$$

    How did it do against your social metrics? Use the Right Metrics The first step is to use the right metrics. If we're driving conversions, rankings and pageviews are exceptionally weak metrics. Your content's life shouldn't end at a blog post - if...

  2. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    The social keyword research reports on Twitter keyword metrics such as: From the company’s blog post: SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    New success metrics will be key to commercial growth. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Look at your metrics for guest blogs you have done in the past and measure the performance of that link outside of passed PageRank. That's always how I've viewed it, yet some of us got so caught up in the link building tactics and ranking metrics...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    Rather, it's to leverage data, metrics that matter, and broad analytics to spend smarter and/or justify budgets and efforts. In a season of giving, write a blog post, conduct a webinar, share some survey results, or take an SEO newbie under your...

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    This person should also be the one tracking the metrics behind the organization's content and tweaking things as needed. Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house...

  7. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    The Search Results tab has a new layout and now displays citation and trust flow metrics, referring domains and external backlink counts, in addition to the search score factors. They offered an example of this new method in their blog post...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Page views, events, goal completions, and other metrics are hit-level metrics. Metrics at this level include a landing page URL, campaign source, conversion rate and time on site. Visitor-level data includes lifetime value, campaign source of first...